We all know that Apple products rely on more than just the quality of their specs. They also rely on an ecosystem of coolness that Jobs and Co. have deployed since the first iPod commercial, and they've been hugely successful, especially the ones with the unattinable but exceptionally joyful images of dancing shadow-people.
More recently, however, Apple has started to tone down their marketing message with commercials inspired by fans and included more approachable, quiet music. This new one for the MacBook Air is probably the best of the new batch, as it hones in on the most marketable piece of all: The insane thinness, fitting inside an office envelope.
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